The Peru Gazette

Plattsburgh, NY – July 2, 2025 – As the summer tourism season gets underway, a recent survey conducted by the Adirondack Coast Visitors Bureau, a division of the North Country Chamber of Commerce, reveals that local businesses continue to feel the ripple effects of reduced Canadian travel to the region. This survey, completed in June, gathered insights from tourism-facing businesses across Clinton County.

Key Survey Findings

The survey, conducted among regional hospitality partners between June 5 and 25, 2025, found:

• 83% of businesses reported decreased Canadian customers
• 74% experienced decreased bookings
• 70% identified political climate and tariffs as the primary concern

Top Contributing Factors:

• Political Climate and Tariffs (70% responses)
• Border/Travel Restrictions or Concerns (35%)
• Exchange Rate Issues (26%)

In response to declining Canadian visitation, local businesses have implemented various strategies:

• 43% have adjusted pricing or promotions
• 35% have reduced staffing levels
• 26% have increased advertising specifically targeting Canadian markets
• 39% have taken additional steps to welcome Canadian visitors

These findings below closely align with the results from the Chamber’s initial March survey and confirm that the trends and concerns identified earlier this year have persisted into the summer season.

Border traffic was down 31% in May compared to the previous year, continuing a concerning trend. However, Chamber officials stress the importance of focusing on the majority who are still crossing.

“That still means 69% are coming, and we need to give them the best welcome possible,” said Kristy Kennedy, Vice President of Marketing and Tourism. “This is about strengthening the relationship and experience for those loyal Canadian visitors who continue to choose our region.”

The Chamber’s ongoing Welcome Canadians campaign remains a key part of this effort, encouraging businesses to display bilingual signage, offer cross-border specials, and share positive messaging. Over half of survey respondents indicated awareness of the campaign, and several have taken steps such as promotional discounts and targeted advertising to reconnect with Canadian audiences.

As part of this effort, the Chamber is also promoting a Cross Border Specials campaign, which highlights exclusive offers from local businesses designed specifically for Canadian travelers. These specials are shared through the Chamber’s platforms and media outreach. Businesses are encouraged to take part by submitting a simple offer that Canadian guests can redeem, whether it’s a discount, a package, or a value-added experience. Participation is free and helps build goodwill and loyalty across the border.

As the region heads into its peak travel season, the Chamber and Visitors Bureau continues to monitor trends and work closely with tourism partners to adjust strategies accordingly. The survey serves as a reminder of the vital economic and cultural connection shared with neighboring Quebec and the importance of continuing to foster that relationship.

For more information on the Welcome Canadians and Cross Border Specials campaigns or to participate, visit www.northcountrychamber.com.