The Peru Gazette

Market 32 Cares-supported fundraiser continues to deliver critical support for local communities

Price-Chopper/Market 32 Press Release Schenectady, N.Y., February 18, 2025– Salvation Army bellringers at Market 32 and Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire raised over $623,000 during the 6-week “Red Kettle” holiday campaign in November and December 2025. The money raised will help fund essential services, including food assistance, shelter, and emergency relief.

For generations, the Red Kettle campaign has been a visible and meaningful symbol of holiday giving, offering customers a simple way to support neighbors in need while completing their everyday grocery shopping. Contributions collected at Market 32 and Price Chopper stores directly support local Salvation Army programs, ensuring that donations stay within the communities where they are given.

“Every donation made at our stores has a direct impact, allowing The Salvation Army to provide hope and assistance to those who need it most,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “We’re proud of our longstanding partnership and incredibly grateful to our customers for stepping up and supporting their important work and making a difference in the lives of so many.”

“It is only through the community’s generosity that The Salvation Army can respond to those in need 365 days a year,” said Major Michelle Dressler, divisional commander for The Empire State Division of The Salvation Army. “Our continued partnership with Market 32 and Price Chopper is vital to our mission and efforts to help those most in need, as all funds raised stay local to make a difference right here in our community.”