The Peru Gazette

LAKE PLACID (April 13, 2026) – The Regional Office of Sustainable Tourism (ROOST) launched its newly developed website, AdirondacksUSA.com. The website has been designed to enhance how those who may be unfamiliar with the Adirondacks access travel-related information about the area, while also aligning with trends and changes in the way people travel.

AdirondacksUSA.com encourages users to “find their place” within the Adirondacks’ six million acres by using the website to learn about the Adirondacks, its geography, activities, and events throughout the region. It then directs users to one or more of the ROOST-managed regional websites. Providing information about multiple regions of the Adirondacks supports the emerging trend of travelers visiting more than one place during their vacation.

“We are excited about AdirondacksUSA.com’s capacity to help introduce travellers to the entire region,” explained ROOST CEO Dan Kelleher. “Our region offers diverse and unique experiences ranging from historic forts and heritage hikes to world-class outdoor adventures to iconic hamlets and towns. By introducing travellers to all of our communities and assets, we can attract new visitors, encourage increased repeat visitation, and extend the stays of visitors.”

AdirondacksUSA.com features a specially designed quiz that asks users a series of questions about the types of experiences, scenery, activities, desired accommodations, and events that interest them. Quiz results include suggestions for attractions, communities, and various regions of the Adirondacks, along with must-do activities and events best suited to their preferences.

The website shares travel ideas based on seasons, events, activities, suggested itineraries, attractions, and popular activities. The website includes a hike finder, the region’s most comprehensive events calendar, and content connecting travelers with area communities. It also highlights multi-region touring experiences and special-interest travel opportunities, including the Adirondack Rail Trail, Olympic sites, stargazing, mountain biking trail networks, and Adirondack culinary experiences.

According to ROOST Director of Marketing Michelle Clement, the website will support a range of ROOST’s marketing efforts, including email outreach, seasonal campaigns, and other promotional initiatives. “The new website and refreshed Adirondacks, USA branding will help us reach new audiences through targeted campaigns and tailored messaging that introduce people to the Adirondacks in a way that reflects their interests,” she said. “When users visit the site, they’ll quickly understand where the Adirondacks are and why the region is worth exploring. Through rich imagery, maps, quizzes, and other features, the site helps them find their place and follow a clear path to the experiences, communities, and information that matter most to them.”

AdirondacksUSA.com is one of eight Adirondack region-focused websites developed and managed by ROOST. These sites include: LakePlacid.com serving the High Peaks region; LakeChamplainRegion.com serving the eastern Adirondacks, AdirondackHub.com which serves the Schroon Lake, Minerva and North Hudson region; WhitefaceRegion.com focused on the Wilmington, Jay and Au Sable Forks area; AdirondackExperience.com serving the Hamilton County region; SaranacLake.com; and TupperLake.com.

AdirondacksUSA.com was developed with support from a grant provided by the U.S. Economic Development Administration.

The Regional Office of Sustainable Tourism (ROOST) is the destination marketing and management organization that leads tourism initiatives in Essex and Hamilton counties, along with the Adirondack communities of Lake Placid, Saranac Lake, and Tupper Lake. ROOST’s mission is to enhance the quality of life for residents by managing and diversifying the region’s tourism economy while promoting sustainable visitation.